Chief Marketing Officer (CMO) - BRI Finance (CAR) Jakarta

Join Mandiri Andalan Utama as the Chief Marketing Officer (CMO) for BRI Finance (CAR) in Jakarta and lead our strategic marketing initiatives to drive growth and brand excellence. This is a unique opportunity to shape the future of financial services marketing in one of Indonesia's leading financial institutions. As the CMO, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with BRI Finance's vision and drives customer acquisition, retention, and loyalty.

BRI Finance (CAR) is a subsidiary of Bank Rakyat Indonesia (BRI), one of the largest and most respected financial institutions in Indonesia. With a strong brand presence and a commitment to innovation, BRI Finance (CAR) is at the forefront of the digital financial services revolution in Indonesia. As the CMO, you will have the chance to work with a talented and diverse team of professionals to create and implement marketing campaigns that resonate with Indonesian consumers and drive business success.

📋 Tanggung Jawab Pekerjaan

• Develop and execute a comprehensive marketing strategy that aligns with BRI Finance (CAR)'s vision and drives customer acquisition, retention, and loyalty.
• Lead and manage a team of marketing professionals, including digital marketing specialists, content creators, and campaign managers.
• Oversee the development and implementation of digital marketing campaigns, including social media, email marketing, and search engine marketing.
• Monitor and analyze marketing performance metrics, such as customer acquisition costs, customer lifetime value, and return on investment.
• Stay up-to-date with industry trends and best practices in financial services marketing, and identify opportunities for innovation and growth.
• Build and maintain strong relationships with key stakeholders, including senior management, customers, and industry partners.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure that marketing initiatives are aligned with business goals and objectives.
• Represent BRI Finance (CAR) at industry events, conferences, and networking opportunities, and build the company's brand and reputation in the marketplace.

🎓 Kualifikasi & Syarat

• Minimum of 10 years of experience in financial services marketing, with a proven track record of success in driving customer acquisition, retention, and loyalty.
• Strong understanding of the Indonesian financial services market, including key players, trends, and opportunities.
• Proven ability to develop and execute comprehensive marketing strategies, including digital marketing, content marketing, and campaign management.
• Excellent leadership and management skills, with the ability to inspire and motivate a team of marketing professionals.
• Strong analytical and problem-solving skills, with the ability to monitor and analyze marketing performance metrics and identify opportunities for improvement.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with key stakeholders, including senior management, customers, and industry partners.
• Proven ability to represent the company at industry events, conferences, and networking opportunities, and build the company's brand and reputation in the marketplace.
• Bachelor's degree in marketing, business administration, or a related field.

🛠️ Keahlian

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